Before you start Optimising

To make good money from Adsense you need to have a site that gets a lot of organic search engine traffic. Most other forms of website traffic convert very poorly, and will make you very little income. If you haven’t figured out how to get search engine traffic to your site, by targeted keywords, there is absolutely no point in playing around with optimisation techniques. You still won’t make money from it. If you have a website with a lot of untargeted traffic, Adsense isn’t not the best way of making money from it. Social blogs are an example of a site, where I wouldn’t recommend using Adsense on.

Adsense Optimisation Tips

Optimising your Adsense ad placement and style can be very profitable. It is certainly worth experimenting with different options to ensure that you are making the sort of money you should be from your site. Before we start it is important that you understand that to make money from Adsense sites you need to be prepared to place advertisements in front of your visitors. If you are obsessed with design, and don’t like pushing advertisements onto your visitors, and simply want to include some low profile ads, away from your main content, you will not make good money. You simply need to be prepared to put the advertisements in prominent locations in front of your visitors.

Formats

The most successful formats for Google Adsense ads are:

The large rectangle – This is the format that makes the most money for me. It needs to be in a prominent position. I normally place it at the beginning of an article above or below the title, and then maybe another one, lower down the page at the end of the article.

The wide horizontal leader board – The larger the ad space the more successful it will be. This format has a nice large viewable space. The only drawback is that this has been a traditional ad format size since the internet began, I feel in some sites these units suffer ad blindness.

Link Units – These are my favourite, they work very well when positioned in traditional navigation positions. All of the sizes work well when positioned in locations that work in with the design of the surrounding area.

Colour of units

There have been a lot of research done into what colour scheme works best with Adsense units. Some theory suggests that to combat ad blindness you should use a colour scheme dramatically different from the rest of your site to make it stand out. What I have found works best is to use a colour scheme that blends well with the rest of the site. I even go as far as to copy the hexadecimal code for the colour used on my sites, and use the exact same colour for my ads. If all the hyperlinks around my sites are pink, I will use the same pink for the links in my Adsense units. If all the text is black, I use black for the text in my Adsense units.

Fonts

It is now possible to change the font size and font family of your Adsense fonts. This is fantastic news for the optimisers out there. You only have a limited range of selections, but these will really help you optimise and improve your earnings. For your large rectangle ads, I suggest you use the largest font size, I have found that these units are performing very well with the larger font size. My sites using these have had a noticeable increase in CTR (Click rate). I suggest for your font family that you use the font that is the same as or closest to the font you use for the rest of your site.

Split testing

If you are serious about optimising your Adsense site, I suggest you look into split testing. There are tools out there that allow you to serve different html to a range of visitors which allow you to test different formats and positions with your visitors and see which formats works best. It is a good idea to test different formats and positioning for a measureable period of time, then try another format for the same period of time. After these type of experiments you can compare vital statistics. Optimisation of Adsense is all about improving CTR and overall income.

Further Evidence to Support My Points

If you have read through this article and think that I am full of it, and you want to look into it yourself, all you need to do is look at some of the Premium Adsense partners and you will see that what I am saying is correct. These are premium sites that have millions of monthly visitors. Sites like Hubpages, Ezine Articles. Google have worked individually with premium sites like these to optimise earnings. And what you will find on these sites, support what I am suggesting. Use large ad blocks, and blend you colours, and fonts. I hope this article has given you some valuable tips to help improve your Adense Revenue.

What are the most important factors for success?

Niche Selection

Before you get stuck into creating content and articles for your Adsense Sites, it is important to think seriously about the niche you are targeting. Is there an audience out there for what you are writing about? Will they pay money for products relating to your topic? What defines the niche, is it mostly women or men? Young or Old? All this information will help you select an appropriate design for your target audience. It is also important that you ensure that there is good money to be made from your niche before you start. Because if clicks for your niche only pay a few cents, then you are not going to make good money out of it, and maybe you need to re-think if it is worth your effort. It is also important that you have a good knowledge of the niche. If you can’t write good quality content about it easily, then it is going to be hard work. I know for a fact that “Pay Day Loans” is a profitable niche, but I wouldn’t know the first thing about the topic, nor would I know where to start if I had to write an article about it. So I am not going to waste my time. If you are prepared to pay others to write content for you, then this isn’t such a big problem.

Keyword and Competition Research

Once you are happy with your niche, you need to research what terms you are going to target in the search engines. For the most part search engine traffic doesn’t just come rolling in with no effort. You need to know what terms will bring you a significant amount of traffic, and which terms will pay a good amount for each click. It is also important that you target terms that are at the right level for the authority of your site. So if you are just starting out I suggest you stay well away from writing about credit cards, or Insurance.

For keyword selection, the best free tool to use is the Google Adwords external keyword tool. It will give you a good range of keywords that relate to your Niche, plus it will tell you roughly how many visitors that term will bring in each month. It will also give you an idea of the value of clicks in your niche if you turn on the CPC column…this amount isn’t exact as it is giving an advertiser to cost of buying the click. You won’t get all of that amount. But it is fair to say that the higher a click costs the more you will make.

For competition you need to search for the term in Google and find out who currently ranks for it. If the sites on the front page are all established authority sites, with high PR, and lots of backlinks then it is not worth the effort. However, if the sites are nothing special, then this is a good term for you to target. SEO quake is a great plugin for Firefox that will help you with competition research. It gives you the vital details discussed above for each result in a SERP (Search Engine Result Page).

SEO – Building backlinks

To make good money from Adsense sites, you need to build the authority of your site. A site won’t rank well if it doesn’t have a good amount of incoming links. There are two main theories about how backlinks should be built for your site 1) That you should just create good content, and if it is good enough people will link to you. 2) You should build links yourself. The major advantage to the second method is that you can select anchor text for backlinks that you have built yourself. Having control of the anchor text of a link allows you to make that link target a keyword you are after. Still, it will make your life easier if you have good content that people want to link to.

A few sources for backlinks to your Adsense sites

• Writing Blog Comments
• Link Directories
• Article Directories
• Forum Signatures
• Link exchanges with other web masters

I hope this article on Adsense Income tips has given you some helpful tips to get you started on your way to success with creating Google Adsense.

Common Mistakes

Commons mistakes people make when trying to make money with Google Adsense sites include:

Post and hope

The first thing that normally happens when people learn about Google Adsense is that they rush out, make a blog, often a free one on blogger.com. They then write a whole heap of content about whatever interests them, then they chuck up Adsense ads, and wait for the cash to start rolling in. It doesn’t come.

Trying to make money from social traffic

The next thing that happens is that they realise that they need traffic to make cash. After all, you need plenty of visitors to click on your ads to make cash right? Figuring out how to get traffic for a new website can be hard work. This normally leads the newbie to investigating methods of getting traffic from social sites like Digg.com or stumbleupon.com. They figure if I get onto the homepage of either of these sites I will get thousands of visitors, and I will make heaps of cash. True, they will get thousands of visitors, but none of them will click ads.

Not researching keywords

At this point, if our brave newbie hasn’t quit, they have figured out that to make money from Google Adsense, you need to get targeted traffic from search engines, often referred to as organic search traffic. Our newbie understands that to get search engine traffic they need to build lots of backlinks. They go about their way building backlinks. But in many cases they haven’t researched what keywords they want to target, so all their content isn’t optimised for valuable keywords. And their backlinks have generic anchor text like the name of their site, or their own name. Sure these types of links have some value, and do improve the authority of your domain, but search engines are still playing a guessing game trying to figure out which keywords to rank your content for, so likely, our newbie will continue to have little success.

Attempting to rank for keywords that are too difficult

Our hero now returns. They have got to the point in their Adsense career, where they understand that to make money from Google Adsense they have to target those keywords which have a good amount of traffic, and pay a good amount for clicks. This is a good start, but what keywords do they target? This is the most costly mistake. Our hero now goes about their work, creating more content, that is optimised for keywords, and building backlinks that have their selected keyword as the anchor text for their backlinks. They wait for the traffic and cash to start coming in, but, still it does not come. They have selected keywords that have too much competition, and fail to rank for the term, or rank too low to make any money from it.

If you click on the diagram above, you can see this term is very hard to rank for. The sites ranking for this term are either very old and have a lot of authority, or they have thousands of backlinks.

So how do I go about improving my Adsense Income?

It is all about living on the fine line between selecting keywords that have a good amount of visitors and have a good price for each click, but that don’t have too much competition for the level of your site. If you have a new site you are not going to rank for a high competition keyword any time soon.

Keyword Research

If you have got to this point in the article I am sure you have figured out that keyword research is important. We need to figure out what keywords we want to target. The important factors in keyword selection are:

• How many hits will it bring you each month if you rank highly for it?
• How much competition is there for the term (i.e. how hard will it be to rank higher than the current sites)
• Roughly how much do clicks pay for that term?

Competition – What factors to look at in sites you will be competing against:

• What is the site’s Page Rank?
• How many backlinks does that site have?
• Does the site use the keyword term in the title of the site?
• How old is the domain that the site is using?

Ok, I have selected a handful of perfect keywords for the level of my site…now what?

You need unique content…not content that can be found else where. Search engines can detect duplicate content. At least 5 articles of 750 words or greater to start with.

You then need backlinks. The best backlink strategy for a starting site is to target one way links which you can control the anchor text for. Don’t even think about link exchanges until you have built some page rank for your site. Good sources of one way links are:

• Comments on Blogs
• Write articles for article sites or blogs.
• Submit your site to directories

After a few months you should get some page rank, at this point your site will become a more valuable as a link partner for other sites, and you can try getting some blog roll links and exchanging links with other sites.

You now have a basic framework to create profitable Adsense sites. I hope you have found this article informative.

Adsense Profit Tips

First don’t confuse affiliate marketing with adsense marketing. My point here is that so many marketers use contents on adsense web pages just like they do on their affiliate web pages, and then wonder why they don’t see the adsense profits.
They focus on giving high quality full detail content on their adsense webpage and they wonder why they don’t get clicks. The objective of you adsense site is for visitors to click on your ads. They want information and so giving them that information on your content won’t encourage them to click on your ads because you’ve already given it to them on your content.

Why not do it the other way round. Provide good content, but not enough. Provide contents that would make them want to read more or want to access more information. This is the key to clicks, and clicks brink adsense profits.
Secondly use your text colour wisely- Your ad text colour should be the same colour with the text on the rest of the pages. If the body of your content article have black text, use black text for your ads. Site visitors hate google ads or anything that looks like an ad and so by blending your content with your ads, you’ll get a better click through rate that would lead to a better google adsense profit.

Adsense profits are easy to achieve if you know what you’re doing. Taking time out and pretend as if you’re visitor will show you what they see and how they behave when they come to your site.Give little but valuable information. Blend your ad text with the rest of the content. Place your ad on the header and wrap your content around your ad. These are just some few tips that can guarantee you huge adsense profits.

Reason #1

My number one reason why you need an adsense guide is that they don’t tell you it’s a numbers game. You’ve got to play the numbers to make it work. Google clicks pay you so little that unless you have a way of sending huge tons of quality traffic to a high paying niche webpage you’ll be disappointed. The more sites you build and send traffic, the better chance you’ll have a succeeding, so to learn how this works get some kind of adsense guide to help you.

Reason #2

My second reason why you need an adsense guide is that google have policies that keeps getting updated and you have to be on top of it or else you’ll find your site being shut down. Since you’re going to be in partnership with the big giant called google, you must play by the game’s rule book. These guys don’t want anything to bring them bad name or hurt their reputation. A good example is their traffic policies. Getting an adsense guide book, course, ebook or seminars will help you get educated on what’s what.

Reason #3

Avoid common mistakes of newbies. This is so crucial that I highly recommend anyone contemplating this business to go get some adsense guide. Placing more than 3 adds per page. Placing an image close to a google ad, sending illegal traffic and fake spammy contents are all but a few common mistakes newbies make that gets them banned.
By getting some kind of adsense guide at the very beginning of your business, you’ll avoid so many mistakes and errors made by so many people. Adsense guides can come in various form and shape, however I recommend guides from someone who’s already a success doing this business. Seek them out and buy their adsense guide.

Often times, the best adsense info can be found on sites that require little or no money. These sites in most cases are internet marketing forums that host different google experts from around the globe, all coming together to share their experiences and success. You’ll be amazed at how willing these marketers are willing to help with any question you may have regarding google adsense. Some of the techniques and strategies revealed in these forums are in my opinion can’t be found in some $200 google adsense products. In my opinion, forums are great places to get the best google adsense info.

Another great resource to for adsense info are article directories. I know there are lots of junk written and submitted in these directories but sometimes you can find a gem that can transform your business.
Experts use directories to promote themselves and their business. They know that if they give out useful adsense info, they can build trust and create a good first impression about themselves. Article marketing is a great way to sell yourself as a professional while demonstrating your knowledge and expertise in a particular niche.

The first place to go to is ezinearticles.com. They have a search option that allows you to type in your desired adsense info, and you’ll see a poll of articles relating to your search. Blogs are fast becoming a popular source for adsense info. Often times the owners of these blogs do have products and services within the adsense niche they intend selling or are selling, but the point I’m trying to make is that blog writers operate like article writers using a directory. They too have an image and impression they want to sell. By providing good contents on their blog, you can access great google adsense info that you’d have paid hundreds of dollars to access.

In summary, just like I said in the beginning, the best google info can be access for little or no money. Why spend thousands on dollars on hotel seminars and ebooks when you can easily tap into the power of the internet forums, blogs and articles directories.

Google AdSense displays text-based ads which are virtually identical to adwords ads. The primary difference is that the ads are displayed on “content-based” sites instead of adjacent to search results. Google Adsense provides web publishers a platform to serve dynamic advertisements relevant to content on web pages. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral. Google AdSense checks are sent out on a monthly basis. Many webmasters wait in anticipation of their checks since AdSense provides them a simple way to recoup some of the losses associated with posting websites on the internet. Google takes the PPC search engine model and allows small publishers to benefit from it. Now, for the first time, small companies can easily advertise with small publishers.
If you’re a webmaster looking for a way to have your own share of the google adsense money pot, here are some useful adsense information to get you going..

Research and find high paying keyword niche- This is key to your success. Newbies often confuse adsense marketing to traditional affiliate marketing. With traditional affiliate marketing, you pick niches base on your interest, passion and knowledge. Picking high paying keyword niche will help you make more money per click. Avoid choosing keyword niches that are too competitive.

Adsense Marketing Is a Numbers Game. This is a very useful adsense information. Most newbies expect to make a kill with just a few web pages, only to be disappointed. Earnings of $100 a year per page is common, however leveraging this information by building more web pages will make a difference. If one webpage brings you $100 a year, it means you have to build 1000 pages to earn $100,000/ year, however you don’t have to need to build that huge number of pages if you take my first advice of picking high paying keyword niches to earn more money with much less web pages.
In summary, applying this adsense information can give you a good start in your business. Avoid websites or products that sell you the get rich quick ideas. Choose high paying keyword niches and apply the numbers game to your adsense business.

Pay Per Click

I know you’ve heard of this before, probably google was the first thing that sprang up in your head, however I’m not here to sell you on google pay per click. In fact I won’t recommend you go that route except you’re really, really good at it. There are other pay per click companies that charge much less than google. Companies like bing charge much less. You can leverage the high paying keyword niches of google by using paid traffic from Bing. With Bing, you’ll have a better profit margin with your clicks than if you used google.

Video And Article Marketing

If there is any adsense traffic strategy that will bring you traffic 10years from now, its video and article marketing. These two forms of adsense traffic will literally cost you nothing, except time investment, however there is a way around it which I will share. With video marketing, there are websites that will submit your videos across hundreds of sites like youtube, yahoo, msn and other social sites. The key to success is to understand it’s a numbers game.
Create a short 2 to 3mins video around the topic of your webpage. Create curiosity around your videos. Curiosity is what brings visitors to your site. People are always curious, they hate being the last to know of something, they hate missing out. So create short, interesting and informative viral videos and get the submitted to major sites. The other one is article writing. This one also is brings free adsense traffic. Again it’s a numbers game. The more you write and put out there the more adsense traffic you’ll build overtime. Articles have a way of bringing pre qualified visitors to your site. These visitors are information hungry. They want to know, they are searching. These kinds of visitors will bring you clicks.

Adsense SEO Tip #1

Invest in keyword research. I use the word invest because it’s so crucial that if you get this part wrong, you are doomed. Spend time to research find good long tail keywords. Pick keywords that have between 3000 to 5000 competitors and over 1000 searches a month. When you find a dozen, write series of contents around those keywords.
To find such keywords, you can do it manually by using google search tool. Type in your desired keyword like this “google keyword”. This will pull up how many competitors are using this same specific long tail keyword, and if you use google keyword tool, it will tell you how many searches it pulls every month. Once you’ve found a good niche, with less competitive long keyword tail that has a good search per month, you are well on your way. The next step is to pick a domain name for your website.

Adsense SEO Tip #2

Chose the right domain name. This is by far one of my favourite adsense seo tip. If your hot researched keyword is “acid reflux treatment”, then it makes sense to pick a domain name that says acidrefluxtreatment.com . This will get your site picked up by google easily. Google will consider your site more relevant when someone searches for the phrase “acid reflux treatment”.

Adsense SEO Tip #3

Embed your researched keywords in the title of your pages. Page title are between the title tag and the header.
If you type in any search word in google, you’ll see how google pulls up title pages with the exact keyword in bold text. This is what you want. Don’t forget to embed your keywords in your content. 3 to 5% density is ideal, don’t go crazy with it or else google will see it as spamming.

In summary, though there are lots of adsense seo tips to fill the room from which you’re reading this article, I’ve only chosen these 3 because they are the basic fundamentals to take anyone to success with google adsense. Chose and invest the time on keyword research. Be smart in picking domain names and embed your keywords in your title page and content.

Be Creative With Your Content

This is one of my favourite google adsense tips. There is a saying that “content is king”. Well, in google adsense content is king if you use it wisely. Most newbie’s use contents on their adsense sites like affiliate sites. They provide too many information and then wonder why they don’t see enough click through. By providing minimal information, readers are more prone to look elsewhere for that information. Luckily your ad is there to lure them in for that information. They will click in search of what they are looking for. Never make the mistake of giving too much information. The less you give the more you’ll get in this business.

Choose A Good Niche

This is another useful google adsense tip yet most marketers make a big mistake with it. Google will only pay well per click on a niche if they themselves are being paid well for that niche by advertisers. Chose niches that are competitive with reasonable pay per clicks. Avoid those that are way too competitive. Use google keyword tool to help you determine which keywords are highly paid for and you’re a winner.

Become Auto

I mean automate your business. The secret behind successful adsense marketers are those who’ve come to understand it’s a numbers game. They know how much they’ll earn per webpage and as such they can build hundreds of websites in just a matter of days. They’ve also learnt how to automate there content without spending days on end on the typewriter. They’ve learnt to work smart not hard. In doing more with less effort.

Place Your Banner Ads Wisely

Find out where your visitors are most likely to click when they are on your webpage, then place a banner ad there. Find out where there eyes are most likely to go the instant your page appears. Try wrapping your content body around your ads. Place them on the very top of your page, at the side and bottom page too, but be careful not to spam your page with ads. Google restricts you to only three ads per page so be careful.

Be smart With Text Colour

This is among my favourite google adsense tip. If you article text colour is black, use black for your ads copy. If it’s red, use red. The reason why this works is that readers won’t be able to differentiate between your webpage and a google banner ad. Readers hate banner ads and so the more you make them look like your webpage the better.
The only instance you can use a different colour is on the title. Website visitors are familiar with blue as a click through text.