What are the most important factors for success?

Niche Selection

Before you get stuck into creating content and articles for your Adsense Sites, it is important to think seriously about the niche you are targeting. Is there an audience out there for what you are writing about? Will they pay money for products relating to your topic? What defines the niche, is it mostly women or men? Young or Old? All this information will help you select an appropriate design for your target audience. It is also important that you ensure that there is good money to be made from your niche before you start. Because if clicks for your niche only pay a few cents, then you are not going to make good money out of it, and maybe you need to re-think if it is worth your effort. It is also important that you have a good knowledge of the niche. If you can’t write good quality content about it easily, then it is going to be hard work. I know for a fact that “Pay Day Loans” is a profitable niche, but I wouldn’t know the first thing about the topic, nor would I know where to start if I had to write an article about it. So I am not going to waste my time. If you are prepared to pay others to write content for you, then this isn’t such a big problem.

Keyword and Competition Research

Once you are happy with your niche, you need to research what terms you are going to target in the search engines. For the most part search engine traffic doesn’t just come rolling in with no effort. You need to know what terms will bring you a significant amount of traffic, and which terms will pay a good amount for each click. It is also important that you target terms that are at the right level for the authority of your site. So if you are just starting out I suggest you stay well away from writing about credit cards, or Insurance.

For keyword selection, the best free tool to use is the Google Adwords external keyword tool. It will give you a good range of keywords that relate to your Niche, plus it will tell you roughly how many visitors that term will bring in each month. It will also give you an idea of the value of clicks in your niche if you turn on the CPC column…this amount isn’t exact as it is giving an advertiser to cost of buying the click. You won’t get all of that amount. But it is fair to say that the higher a click costs the more you will make.

For competition you need to search for the term in Google and find out who currently ranks for it. If the sites on the front page are all established authority sites, with high PR, and lots of backlinks then it is not worth the effort. However, if the sites are nothing special, then this is a good term for you to target. SEO quake is a great plugin for Firefox that will help you with competition research. It gives you the vital details discussed above for each result in a SERP (Search Engine Result Page).

SEO – Building backlinks

To make good money from Adsense sites, you need to build the authority of your site. A site won’t rank well if it doesn’t have a good amount of incoming links. There are two main theories about how backlinks should be built for your site 1) That you should just create good content, and if it is good enough people will link to you. 2) You should build links yourself. The major advantage to the second method is that you can select anchor text for backlinks that you have built yourself. Having control of the anchor text of a link allows you to make that link target a keyword you are after. Still, it will make your life easier if you have good content that people want to link to.

A few sources for backlinks to your Adsense sites

• Writing Blog Comments
• Link Directories
• Article Directories
• Forum Signatures
• Link exchanges with other web masters

I hope this article on Adsense Income tips has given you some helpful tips to get you started on your way to success with creating Google Adsense.